Training and development for new business roles has been sadly neglected in the agency world, but since our launch in 2005, the Blossom programme has become a kitemark for the industry. Blossom's director team has unrivalled experience guiding marketing agencies in new business best practice and we have recruited and trained hundreds of new business professionals, many of whom have gone on to forge high-flying careers. Inevitably the work we do has exposed us to the good, the bad, and the debatable approaches to new business. To share some of our learnings we've put together a few thoughts on different areas of this subject. We hope you find them useful…
If you're an old hand at attending new business meetings this advice isn't for you. If however you're new to this area or have struggled to convert as much as you'd like face-to-face, then what follows are some simple nuts and bolts tips to help you. Click here to read the full piece.
At Blossom we believe it's essential that anyone looking to undertake a new business role makes an informed decision on whether it's the right career for them. If you are thinking about this then we strongly recommend you read this guide. Click here.
Companies need good new business people, but frankly they're in short supply and they and their recruitment agents seem to repeatedly make the same mistakes. We set out here 5 of the most practical pointers, which you may find useful if you decide to take the independent route. Read the full piece here.
Recruitment agencies' understanding of new business, especially how it works in the marketing services context is only skin deep... Read the full piece here.
We are often approached by marketing agencies for advice on how their new business people should be rewarded financially. Blossom has consulted on the best renumeration packages but money is only one part of the reward process. To read our thoughts in this area click here
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When considering new business many agencies feel the starting point is a senior appointment. But new business is not a ‘role’ – it’s a kaleidoscope of different functions. At Blossom we believe new business HAS to be led by an individual or team with the hunger to learn and energy to proactively reach out to your audience. Read the full piece here.
Blossom speaks with 1000's of new business professionals each year. From executive to director level. Each year we complete a survey to understand the challenges new business professionals face in their agency environments. The results are revealing... even worrying. For an overview of this survey click here.
